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Users need quick, contextual insights on daily performance to identify anomalies and make optimizations without digging through raw data.

This is where automation reigns supreme, executing split-second decisions based on rules set by the user (the “policy” defined in the lower-right).

This is the “Human-in-the-Control” quadrant. The stakes are high; users are configuring tactics and committing budgets. AI serves as a vigilant validator and guardrail.

The AI UX Modes Framework is a practical design tool that helps product and development teams make deliberate decisions about how and where to incorporate AI into their products.