Build intentional and intuitive experiences
Value user-friendly design over rigid consistency.
Design experiences that have clear purpose and avoid unnecessary clutter.
Serve diverse user needs
Prioritize designing for internal users, while maintaining a quality experience for external users.
Support users by anticipating their needs and guiding them to make informed decisions.
Design for users, not limitations
Advocate for technology that amplifies user capabilities and doesn't limit them.
Promote innovation and challenge the status quo.