Positive Language
Present information using positive language instead of negative language--say “can” and “do” instead of “can’t” and “don’t”. It gives users confidence. Avoid being too cheerful as it can come off as insincere.
Upload a CSV with column headers representing Unique ID,
Name, Date, and at least one delivery metric.
Try again
To apply add ons, create a revision.
Spring 2016 exported to Google Campaign Manager
File (.csv) must include column headers representing Unique
ID, Name, Date, and at least one delivery metric.An error occurred
You can’t apply add-ons to an approved plan
Great job! You successfully exported Spring 2016 to Google
Campaign Manager!
Provide helpful links or resources
Offer links to Basis support pages that can provide more information or assistance.
There was an error generating the report. [Please
issue].There was an error loading the page. Please try again.
If the problem persists, [contact support].
There was an error generating the report. Please navigate to
the support page and click the submit issue link.
There was an error loading the page. Please try again.If the problem persists, navigate to the support page and
click the contact support link.
Use "Please" sparingly
Even though we want to be polite, try to use “please” sparingly. Only use “please” when the suggested action is inconvenient for the user or implies an issue with the product.
If the issue persists, please contact your CSM.
If the issue persists, contact your CSM.
Be polite and respectful
Use a friendly tone and avoid blaming the user for the error.
There was a problem. Please check the format and try again.
There was a problem. You most likely used the wrong format
Suggest a solution
Offer specific guidance on how to fix the error, including any steps the user should take.
Tactics pasted are outside of group date range. Try updating
your date range.
Tactics date range incorrect.
Explain the problem
Clearly describe the issue that has occurred and why it has occurred.
Changes were not saved because service provider is inactive
Changes were not saved
Use clear and concise language
Ensure that the error message is written in simple and easy-to-understand language.
File must be in CSV format.
The file that you are trying to upload must be in a .csv format
so that the back-end database can process it