Dedicated to others
Show that we are dedicated to helping people accomplish their tasks. Consider their goals, motivations, context, and flow.
Proposal received from ChicagoTribune.com (notification to
agency user who sent the RFP)Needs ad server export
Add to plan without a contact
Proposal received from ChicagoTribune.com (notification to all members of account team)
Honest
Be honest about how the application behaves and when things go wrong.
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problem persists, contact support.
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Campaign Manager account.
Positive
Present information using positive language instead of negative language--say “can” and “do” instead of “can’t” and “don’t”. It gives users confidence. Avoid being too cheerful as it can come off as insincere.
Upload a CSV with column headers representing Unique ID,
Name, Date, and at least one delivery metric.Try again
To apply add ons, create a revision.
Spring 2016 exported to Google Campaign Manager
File (.csv) must include column headers representing Unique
ID, Name, Date, and at least one delivery metric.An error occurred
You can’t apply add-ons to an approved plan
Great job! You successfully exported Spring 2016 to Google
Campaign Manager!
Smart
Demonstrate that we understand the complexity and pain points of the domain. Emphasize the benefits of our technology, but be humble.
Export your media plan to Google Campaign Manager or
SizmekSend your media plan to leading ad servers with one
click!Send and receive messages, RFPs, Proposals, and IOs
Send your media plan to leading ad servers with one click!
All of your communication in one place
Professional
Our users are professionals – treat them as such. Remember that professional doesn’t mean curt or overly formal. Be inviting and human.
Upload a file 150 KB or less
Edit selected
Enter a brand name
Data Segment reports no longer include metrics calculated
from spend
Oops! File is too big!
Edit checked
Please ensure your brand has a name
Please be aware that selected columns have been removed
from Data Segment reports
Clear and Direct
Respect the fast paced nature of our users’ work. Only provide essential details so they can focus on their own task.
Your tactic did not save and is turned off to prevent overspend. Try saving again.
Vendor ID is already used
An API error occurred and some of your changes could not be saved. Your tactic was turned off to prevent overspend. Verify your changes, turn the tactic back on, and try saving again.
This ID is already used by another vendor. Vendor IDs should be unique within your ERP system. Contact your billing specialist for help.