Content
Short
Menu item labels should be as short as possible. Each menu item should fit on a single line. If it spans two lines, it can confuse users because it will be harder to distinguish each menu item.
Verbs
The label should be a verb that indicates what will happen when the menu item is selected. If the menu item is an option or setting, use a noun or short phrase. Use sentence case and do not include a period.
Do
Add group
Duplicate
Copy
Paste groups
Cancel
Delete
Don't
Add group
Duplicate
Copy this group to the
clipboardPaste group info
from clipboardCancel this line item
until further noticeDelete this line item forever
Order
Options within contextual menus should be ordered in a logical manner, such as by frequency-of-use or by placing the most destructive action last. Group similar options together to make them easier to scan. To help users find the most relevant options, place the ones used most often at the top.²
Use alphabetical order as a fallback, but remember that the order may change if the text is translated.
Do
Don't
