Content
Option labels
Every option should be clearly labelled so that the user understands the available actions.¹ Follow the same principles as you would for button labels. See Buttons.
Title
The menu bar title should tell the user what the overall action they are working on is. It should be related to the button that triggered the menu bar.
Do
Bulk Edit Tactics
Download Creatives
Don't
Bulk Edit Toolbar
Choose the creatives to download


