Content
Labels
Keep the dropdown select label short. It should clearly indicate what the user will find in the menu.³
Do
Verticals
Account Team
Don't
Select Verticals
Pick the Account Team Members to Add
Placeholder
Include placeholder text that indicates the type of options in the menu.² Placeholder text should not function as the label. Use verb phrases for placeholder text.
Do
Select Verticals
Select Account Team
Don't
List of Verticals
Account Team Members
Item labels
Dropdown menu item labels should be short and written using parallel construction. In most cases, it should be a list of nouns. Avoid repeating words if possible.
Order
Options should be ordered in a logical manner, such as by frequency-of-use, or alphabetically as a fallback. Group similar options together to make them easier to scan.
