Page titles should be descriptive and short. Do not include articles like “the” or “a”. Each page title should be unique to make it easy for people to tell each page apart.

Breadcrumb items should ideally match the title of the corresponding page while being as short as possible. Shortening breadcrumb items to eliminate truncation or reduce repetition is okay as long as it’s still easy to understand what the page is.

Meta data items should display short, concise pieces of data. They shouldn't display long pieces of data or an excessive amount of information.

Page action labels should be one word most of the time, or two if absolutely necessary.